Quick Answer: What Is A SEO Press Release?

Are press releases worth it?

Is it worth spending your time dealing with a press release.

The short answer is yes.

Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general..

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

What are the 7 parts of a press release?

The key to success of any press release lies with the content’s ability to grab the reader’s attention, each and every time.Headline: An effective press release must have an eye catching headline. … Dateline: … Introduction: … Body: … Boilerplate: … Call To Action: … Media Contact Details:

How long should press releases be?

about 300 to 400 wordsBe concise The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

How do you distribute a press release?

How do you distribute a press release?Find journalists who might be interested in your press release. … Get the journalists’ contact details. … Craft a killer pitch. … Send your press release pitch (at the right time). … Follow-up on your release.

What is press release submission in SEO?

Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites. It is an off-page SEO strategy the helps popularize your events, products or services on the web to improve SEO of your site.

How do you write a 2020 press release?

How to Write a News Release in 2020Kick off your release with a bold and blunt headline. Your headline is the gatekeeper to your news content. … Hook with your sub-headline. … Connect with multimedia. … Craft readable body copy. … Include contact information. … Now, test your work. … Learn more:

How do I release a press release for free?

The following are the top 10 free press release distribution websites out there.Issuewire. … OpenPR. … 1888pressrelease. … PRLOG. … Newswiretoday. … ClickPress.com. … PR Fire. … PR ZOOM.More items…

What does a good press release look like?

A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.

How do you write a strong press release?

Writing a Press Release in 7 Simple StepsFind Your Angle. Every good news story has an angle. … Write Your Headline. Your headline should grab the attention of your audience. … Write Your Lede. … Write 2 – 5 Strong Body Paragraphs With Supporting Details. … Include Quotes. … Include Contact Information. … Include Your Boilerplate Copy.

Where do I send press releases?

3 Best Press Release Distribution Services 2020Send2Press: Best for Direct-to-Editor Press Release Distribution & Writing Services.eReleases: Best for Affordable Press Release Writing & Distribution.PRWeb: Best for Affordable Multichannel Distribution.Bonus: PR Newswire: Best for Advanced Targeting.

Are press releases good for SEO?

SEO and Press Releases The reason press releases are considered beneficial for SEO is that having information about a company, brand, or website cited in news and media publications is good for visibility. … When executed well, a press release can be incredibly powerful for a website’s SEO.

Are press releases dead?

While the press release as we’ve known – and used – it for decades is in fact dead, it also continues to live on in other forms. But just like any other tactic, it should only be used if you’re confident it supports your strategy and contributes toward your end goals.

How often should you send a press release?

Frequently sharing your news is a great way to get a journalist’s attention and your brand name recognised. Sending a release every other week or once a month will help you become familiar in a journalist’s inbox. However, small businesses rarely have this amount of news.

Is PR Newswire free?

If you’re just looking to send a press release, you will still have to pay the membership free. According to PR Newswire, the membership is not optional.

How do I write a SEO press release?

5 Tips for an SEO Friendly Press ReleaseOptimize the first 250 Words. Make sure you are getting the meat of your message within the first 250 words of your content. … Hyperlink and bold important SEO keywords and phrases. … Use hyperlinks appropriately. … Make sure your topic is newsworthy. … Off-site contact and links.

What are three qualities of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

What are press releases good for?

Press releases work well for personnel announcements, new openings, and product launches. Writing a clear, concise press release goes a long way and will help you establish a trusted relationship with journalists. Remember, the media need timely, relevant pitches.