What is the purpose of key messages?
Key messages are the core messages you want your target audience to hear and remember.
They create meaning and headline the issues you want to discuss.
They allow you to control communications, enhance relationships with your target audiences and are an important feature of a PR campaign..
How do you develop and convey key messages to your target audience?
Criteria for Key MessagesBe believable — support with evidence.Be understood — reflect stakeholders’ understanding.Be distinctive — clear competitive awareness.Be agreed — company strategy.Be credible — know your stuff.Be interesting – find a novel angle.Drive your agenda.Avoid negativity.More items…
What is a key messaging document?
The key messages that make up a messaging document should do the following: Express the main idea you want people to understand and remember about your offering. Resonate with the audience you are targeting, such that they pay attention and feel what you are saying matters.
What is effective message?
Effective messages include a clear purpose to inform, persuade or collaborate with the intended audience. The message should be designed according to the audience’s level of understanding, potential reaction and relationship with the composer.
How do you come up with key messages?
Concise: Focus on three to five key messages per topic; write one to three sentences for each key message; should be read or spoken in 30 seconds or less. Strategic: Define, differentiate, and address benefits. Relevant: Balance what you need to communicate with what your audience needs to know.
How do you identify key messages?
4 Steps to Identifying Your Key MessagesIdentify your key audiences. Most people skip this step and go right to defining messages, but it’s important that your messages are understood by — and resonate with — the people you want to reach. … Define the problem. … Identify the solution. … Articulate your work.